Savetheplanet - Our members can share, vote and discuss popular topics with one goal in mind - to Save our Planet! Most news related Sites display stories that are important one day and forgotten the next; our stories are on-going issues that require our help. We want our users to be proactive and educate those around them using “Word of mouth”!

Our current WOM strategies include but are not limited to;

A Savetheplanet Flickr Group
http://www.flickr.com/groups/savetheplanet/
We’ve invited members throughout Flickr to post their most dramatic pictures within our group. We encourage them to behave as Photojournalists; capturing and writting about shocking events they’ve witnessed for the public to see. The best images will be chosen and added to our www.savetheplanet.ca “Photo of the week” section. This tactic not only brings awareness to specific events, but adds a personal touch to each photo; which is exactly what WOM is really all about!!!

A Word Of Mouth Campaign will soon unfold;

One of the most emotional, yet disturbing realities in this world is the Chinese Fur Trade. As importing fur from Asia has become the norm, so has animal cruelty. What buyers don’t realize is that the majority of animals used for Fashion are skinned alive! So how do we raise awareness!? Word of Mouth!
On the contrary of what organizations like Peta and Greenpeace use to get their message across; we will be distributing a card depicting a beautiful woman wearing a fur coat to all passerby’s especially those wearing fur. This will undoubtedly grasp their trusted attention however, the flip-side will contain a few shocking facts about the Fur Trade. (see below) Our motive is to persuade the public in making educated choices using a friendly, discreet manner. This card will be available for download off of our website.

SaveThePlanet functions solely as a WOM organization! In fact, we don’t believe in paying for Marketing tools that may or may not attract “potential” users to our Site! We trust in our word of mouth tactics and believe that in the end, it will bring long-term, loyal users to STP! We’ve understood early on that the best way of communicating a message is through a credible, trustworthy source and that’s exactly what we strive to be!

“If what’s wrong with our planet is not permanent, then let’s at least try and change it!”

Filed under: WOM Campaign